The Ashera cat hit the market in 2006 and was marketed as a luxury pet, a $125,000, people-pleasing, wild-looking hybrid. But was it a mélange of domestic cats, servals, and leopard cats? DNA tests showed it was merely a Savannah cat, prompting outrage. Hypoallergenic claims fell apart, and legal trouble arose.
Is the Ashera a revolutionary breed, a marketing gimmick, or both? What secrets lurk in its exotic beauty? And would you be brave enough to own one? This guide covers the Ashera cat, from its controversial origins and care requirements to its legal challenges and ethical queries. Learn if this exotic feline is worth the price tag or is a buyer-beware situation.
Scientific Classification
| Category | Classification |
|---|---|
| Kingdom | Animalia |
| Phylum | Chordata |
| Class | Mammalia |
| Order | Carnivora |
| Family | Felidae |
| Genus | Felis |
| Species | Felis catus |
Locations
Primarily USA
Conservation Status
Not Conservation
What is an Ashera Cat?
The Ashera cat is considered both exotic and controversial, said by some to be luxury hybrid breed. It was marketed as an exotic pet with a striking, wild look, combining the characteristics of domestic cats and those of their wilder relatives.
History & Origin
The was developed in 2006 by Allerca Lifestyle Pets, a biotech company in the US that Simon Brodie founded. Advertised as an elite and elusive breed, it reportedly is a mix of a domestic cat, an African serval, and an Asian leopard cat. However, the company never provided comprehensive breeding records and failed to create breed standards, fuelling rampant speculation about its veracity.
Controversy & DNA Evidence
Nonetheless, despite its princely price, the Ashera became a status symbol for the rich. DNA testing later showed it was not unique but relatively genetically a popular hybrid breed of Savannah cat. This led to ethical concerns, with critics accusing Allerca Lifestyle Pets of misrepresenting customers and driving up prices with questionable claims.
The Hypoallergenic Myth
Simon Brodie, with the accompanying claim that the Ashera was 96% hypoallergenic, a significant selling point for allergy-sufferer cat lovers. This claim only added to its exclusivity and desirability. But a 2013 ABC News story exposed his reading that Ashera cats had no unique hypoallergenic properties. The discovery of this misinformation undermined the breed’s credibility, adding to skepticism about the validity of the kittens sold under the Ashera label.
Legal Issues & Airport Confiscation
Hybrid cats, such as the Ashera, which are bred from wild species, are sometimes subject to special travel permits. Laws such as CITES govern their trade in the interest of wildlife conservation. Authorities can confiscate these animals if they lack appropriate paperwork, as happened at Schiphol Airport in 2008 when three Ashera kittens were seized.
DNA tests revealed that they were, in fact, Savannah cats from a U.S. breeder. Illegally importing such hybrids can result in legal problems, fines, and the animal being confiscated, so proper paperwork is crucial.
Ethical Concerns & Scams
This particular breed, known as the Ashera cat, has gained controversy over the years, especially considering that Allerca Lifestyle Pets shut down in 2015. Any official feline organization does not recognize this breed, and no verified breeding records exist.
This has caused fraudulent scams, wherein some sellers will advertise Savannah cats as unique Ashera cats and sell them for exorbitant prices. And there are more deceptive online listings that fool buyers into overpaying. Because DNA tests show that Ashera cats are not unique, buying one is a financial gamble.
Physical Characteristics
| Characteristic | Details |
|---|---|
| Height | 54-58 inches (137-147 cm) |
| Weight | Male 25-30 lbs (11-14 kg), Female 15-20 lbs (7-9 kg) |
| Coat Colors | Black, Silver Tabby, Brown Tabby, Light Gray |
| Patterns | Leopard-like spots, Tabby markings |
| Size & Shape | Large, broad, and strong head, reflecting its wild ancestry. |
| Eyes | Large, almond-shaped, vibrant green or honey |
| Ears | Medium-sized, slightly rounded tips, alert look |
| Hair Length | Short, sleek coat |
| Legs | Long, muscular, with slightly longer hind legs |
| Paws | Oval-shaped, elongated toes for agility |
| Tail | Medium-length, thick with rings, tapered end |
| Top Speed | 30 mph (48 km/h) |
| Pregnancy Duration | 63-65 days |
| Litter Size | 4-6 kittens |
| Normal Body Temperature | 101–102.5°F (38.3–39.2°C) |
| Lifespan | Typically 12-15 years, but some may live up to 25 |
Habitat
Ashera cats benefit from large indoor areas with adequate climbing space, scratching posts, and engaging toys. They love perching high and climbing vertically. Though leash training permits safe outdoor exploration, an enriched indoor habitat is the key to keeping small critters active, happy, and secure.
Personality & Behavior
These cats are intelligent, playful, and self-reliant. They tend to bond closely with their owners but not always be attention hounds. Their wild ancestry has left them energetic and curious, so they need plenty of room and stimulation. They can be loving but are not lap cats, and they are more interested in interactive play than in being carried around.
Are They Good Family Pets?
Can make excellent family pets if you can meet their needs. They thrive with firm owners who know their high energy and intelligence. They require physical and mental stimulation each day to remain contented. Families with small children should monitor interactions, as Asheras may not appreciate rough treatment or raucous settings.
Do They Get Along With Other Pets?
May or may not cohabitate with other pets. Wild instincts make them territorial, especially against smaller animals. They can be socialized from a young age to get along with dogs and other cats, but they generally prefer to be the only royal highness in the household. Introducing them slowly in a controlled manner and creating designated spaces can reduce conflict in multi-pet households.
Care & Management
Ashera cats provide great joy and companionship but also have specific needs that must be met to keep them happy and healthy. Their health is overall, from diet and exercise to grooming to mental stimulation.
Food & Diet
These wild Ashera cats have a protein-rich diet, including real meat like chicken, turkey, or fish, crucial to their muscular build and high energy levels. Healthy fats and fiber help digestion, and freshwater should always be accessible. Some owners prefer raw or homemade diets for their canine friends, but veterinary guidance is essential to ensure a balanced diet that meets nutritional needs. Like other cats, please do not feed your Ashera toxic human foods: onions, garlic, chocolate, and dairy.
Exercise Needs & Playtime
They are high-energy and require daily exercise to avoid boredom and destructive behavior. Interactive toys such as feather wands, laser pointers, and puzzle games stimulate their hunting instincts. They like to climb, so cat trees, scratching posts, and wall shelves keep them active. Some can even be trained to wear leashes so you can take them outside. They require regular playtime and mental stimulation to thrive.
Training & Socialization
An intelligent and trainable breed, they respond well to treats and praise. It allows them to be exposed to people and situations early so they are not anxious. Most basic training, like going to the litter box and using the scratching post, is pretty straightforward. Short, frequent sessions are most effective for advanced tricks such as fetching and high-fives.
Grooming & Maintenance
Ashera cats are short-haired with low-maintenance coats that require weekly brushing to minimize shedding and maintain shine. Nails should be trimmed every 10-14 days, and ears should be checked for debris to reduce the risk of infections. Dental care is critical — brush their teeth with cat-safe toothpaste or offer dental treats to prevent gum disease. Unless they roll in something dirty, bathing is seldom required. They need regular grooming to keep them healthy and well-groomed.
Health & Preventative Care
Issues can be detected early through regular vet check-ups, which are also important. Vaccinations, parasite control, and screenings keep them performing at their best. Dealing with heart disease, urinary tract disease, and dental care is paramount! Traditional medicine uses deep genetic testing for the earlier detection of diseases, and a stress-free environment is essential for general well-being.
Health Common Issues
Ashera cats are generally healthy, but like all breeds, they are vulnerable to some health issues. As a mixed breed, their genetic background may play a role in certain conditions. Understanding these common health concerns can assist in early identification and treatment, helping your cat live a long and healthy life.
Hypertrophic Cardiomyopathy (HCM)
Is a form of heart disease characterized by thickened heart muscles that can hinder circulation and lead to heart failure. Symptoms include fast breathing and lethargy. Routine heart screenings and medications help with the disease.
Pyruvate Kinase Deficiency (PKD)
Is a hereditary condition that destroys red blood cells, resulting in anemia, weakness, and pale, colorless gums. Genetic testing can identify more than 160 conditions, but early testing can prevent them; supportive care, including changes to diet with more fiber, helps manage symptoms.
Progressive Retinal Atrophy (PRA)
A degenerative eye disorder that results in blindness. Initial symptoms are difficulty seeing in dim light. No treatment exists, but affected cats will adapt well to stable environments.
Dental Disease
For example, gum inflammation, tartar buildup, and tooth decay can cause problems, including halitosis (bad breath) and difficulty eating. Routine brushing, dental treatments, and professional cleanings prevent complications.
Feline Lower Urinary Tract Disease (FLUTD)
Pet bladder and urethra condition; makes it difficult to urinate and creates possible infections. Hydration, nutrition, and stress reduction help prevent it.
Upper Respiratory Infections (URIs)
Viral or bacterial infections that cause sneezing, nasal discharge, and watery eyes. Vaccinations, hygiene and reducing stress can prevent these infections.
Is an Ashera Cat Right for You?
If you think an Ashera cat may be the right pet for you, carefully consider all the factors, including cost, availability, and legal ownership requirements, before deciding.
Cost & Availability
The Ashera cat is among the Rare and Most Expensive Breeds (Prices Can Reach $125,000). Therefore, these dogs are rare and sought after due to their selective breeding. Monthly care ranges from $100 to $400, including food, grooming, and vet visits.
| Expense | Cost Range (Monthly) |
|---|---|
| Food | $50 – $150 |
| Litter | $10 – $20 |
| Grooming | $30 – $200 |
| Veterinary Care | $60 – $100 |
| Pet Insurance | $20 – $150 |
Ownership Restrictions & Exotic Pet Licenses
It might even be illegal to own an Ashera cat in the first place where you live since laws for exotic pets vary from place to place. Some regions do not allow hybrids, and some require licenses. You need to check your local laws and regulations regarding exotic pet keeping before keeping them to confirm if it’s legal to own one and what the rules around your pet breed are.
Conclusion
Having an Ashera cat on your side means owning a lifestyle. It’s about entering an exclusive world of luxury and intrigue. Pitched as an eccentric hybrid, its untamed beauty and lofty sticker price made it an aspirational symbol of status. But DNA tests destroyed the illusion, showing it to be an expensive Savannah cat. The Ashera is a cautionary tale in exotic pets, from airport seizures to hypoallergenic myths. Is it the dream pet you were waiting for or a well-marketed scam? Do your due diligence; this is not a free year in the Gilded Palace of Sin, and make sure you’re not paying for a name cloaked in secrecy before spending six figures.
